Honey, I shrunk the economy.

Sasha Frere-Jones has a piece in the New Yorker subtitled What do record labels do now? about the Arcade Fire achieving formal success, going gold and selling-out MSG, while maintaining ownership of their music and artistic control by staying on indie label, Merge.

The record business has seemed like adequate enough a precursor to publishing: having gone digital first, dealt with significantly lighter coffers, and now its majors may be better off specializing in the kind of mass-market fare that can truly utilize its marketing budgets and warehouses; moreover its non-major or semi-major acts might be better off skirting the pressures of an advance and marketing budget. No Ed McMahon cartoon check for now, but there’s always the off-chance they could catch the lightning of discover in a bottle– go gold and sell out the Garden.

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Filed under Book Publishing, Music, The Internet

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